People ARE stupid

One thing that politicians and advertisers often say: “people aren’t stupid”, but then they are the very ones that play on people’s gullibility.

The right wing are particularly good at exploiting “emotional”  rather than “rational” messages, very similar technique to the online sales marketers. Lots of fear, hate and entitlement, especially in the stuff aimed at men – the videos below talk about the way to appeal to PUAs as an example. Very interesting.

http://www.     youtube.com/watch?v=rteSvoogGv0

http://www.     youtube.com/watch?v=joF5Ikc8ggw

People ARE stupid

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