The “people aren’t stupid” claim is something that advertising types and propagandists have been using or a long time to hide what they’re doing. Don’t know what the modern excuse is but right now we see the internet in meltdown as it is “revealed” that social media users and the public in general have been played as the clueless sheep that they are. Well duh.
The new news from the dispatches programme isn’t that this goes on, it is that they’ve got evidence on tape.
Also an article from last year